Resources
Latest
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.Â
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital by Marigold Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital by Marigold proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
The Strategy Behind Starbucks Relationship Marketing Efforts
An exclusive interview revealing what makes Starbucks’ loyalty program one of the most successful in gathering the data and insights required to drive frequency, deliver real-time personalization and engender long-lasting, profitable relationships.
Blogs
7 ways to invigorate your email marketing in 2025
Ready for 2025? We’ve gathered tips from various experts—including our Marigold subject matter experts—to help you build a results-driven email marketing program, with upleveled results by this time next year.
iOS 18.2 is coming: What to know about changes to email & messages
Apple’s iOS 18 introduces major updates that will impact how your emails are viewed and interacted with. With the roll-out of Apple Intelligence, categorization tabs, and new preview features, marketers need to adapt their email strategies.
Financial Services Brand Rankings Report
Our Financial Services Relationship Marketing Trends: Brand Rankings Report delves into the evolving landscape, revealing how leading brands are setting the standard by prioritising trust, personalisation, and client experience.
Ten Marketing Predictions for 2025
From AI to rethinking loyalty, it’s time to unlock the top ten secrets to marketing success in 2025!
Client Stories
How Hearst UK transformed its email marketing strategy and increased engagement
Hearst UK, the powerhouse behind well-known brands like Good Housekeeping and Men’s Health, set out to overhaul their email marketing strategy to better serve their audience and drive higher engagement.
How Boden Tailors Bespoke Customer Journeys Through Data
Download our comprehensive case study to see how Boden, a leading British fashion brand, transformed their customer engagement with the help of Marigold.
How Donatos Pizza Increased Sales With a Better Loyalty Program
See how you can upgrade your customer relationships from merely transactional to the personal with the experts from Cheetah Digital by Marigold .
Ebooks
Building Loyalty In a Recession
Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins which can be eroded by steep discounting.Â
Marketers Say: Owned Channels + Loyalty Will Help Them Through the Recession
With a looming recession follows budget concerns from both marketers and their brand’s customers. Marketing budget reductions will force marketers to become even more financially conscious. What will marketers do to survive an impending recession?
Forrester: A Marketer’s Guide To Apple’s Consumer Privacy Features
With Apple’s recent privacy pivot, marketers need to turn to a strategy rooted in zero-party data to improve consumer relationships and deliver better personalization
SIGNALS22: NEW SESSIONS ADDED
The SIGNALS22 virtual content series is just days away with new sessions covering zero-party data, modern loyalty, SMS marketing and truly-personalised email.
How (and Why) We Solved the MPP Data Problem
Marketers we must acknowledge the consumer interest in privacy and respect that many consumers will gladly embrace technology that prioritizes privacy. We have the solution.
2022 Digital Consumer Trends by Age Group
Our global research reveals the key generational trends driving purchase decisions and what each age group expects from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences.
Cheetah Digital by Marigold Named “Challenger” In Gartner Magic Quadrant For Multichannel Marketing Hubs
Cheetah Digital by Marigold proud to be named “Challenger” in the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Enterprise Loyalty: Build Lasting Emotional Relationships
Brands embracing a customer-centric focus work to unite Loyalty and Marketing to improve retention and advocacy.
Retention Marketing: Find and Nurture Your Best Customers
New customers are great, but the real value is in the second purchase, third purchase and so on. That’s retention marketing & lifetime value.
Digital Consumer Trends Index 2022
We built our Customer Engagement Platform to deliver better Relationship Marketing solutions for marketers. This free 90+ page download shares global stats behind consumer attitudes across the entire lifecycle.
Videos
The Cheetah Digital by Marigold
The new Customer Engagement Suite is a complete customer lifecycle solution — from acquisition through
Cheetah Digital by Marigold Demo
Industry-leading marketing requires industry-leading data management technology. Cheetah Digital by Marigold is redefining enterprise-scale data
Marigold Grow Demo
Customers don’t just want personalized experiences — they expect them. But they expect strict data
Cheetah Digital by Marigold Demo
Global, enterprise-scale marketing requires more precision, expertise, and data management expertise than ever before. With
Will the Death of the Cookie Kill Marketing Careers?
As cookies continue to deprecate, does that mean that some marketing roles will vanish alongside them? We break it down in the latest episode.
Why Financial Modeling Keeps Profitable Customers Coming Back
Once merely the darling of supermarkets and airlines, loyalty programs are omnipresent in almost every
Why Email is #1 Channel for Revenue in US… Again.
The email channel is (still) the #1 driver of revenue with consumers both globally and in the US per the 2022 Consumer Trends Index report. This 5 min clip shares the stats on several marketing channels and the why and how email is so powerful, even with Gen Z and Millennials. Learn how to personalize it and drive amazing results for your own relationship marketing strategy.
Wes Barkwill Dives into Loyalty
Loyalty is so much more than a platform — it is an essential way to engage with customers throughout the customer lifecycle.
Webinars
AI and Beyond: The Future of Loyalty in 2025
This on-demand virtual fireside chat featuring Marigold and guest Forrester Research explores the future for the loyalty market in 2025, consumer trends and priorities affecting loyalty marketers and where marketers are allocating their budgets, and the motivating forces behind them.
AI and the Future of Lifecycle Marketing in Financial ServicesÂ
Watch an inspiring discussion between industry experts Justin Orgel, Sr. Director of Enterprise Strategy at Marigold and Rutger van Faassen, thought leader and (F)influencer on AI and the Future of Lifecycle Marketing in Financial Services.
Loyalty at KFC: Focusing on Fun and Fans to Drive Frequency
Watch a fascinating discussion with Paul Tuscano, KFC’s Chief Digital Officer, in our latest collaboration with Paula Thomas from Let’s Talk Loyalty.
Fostering customer loyalty through compliant personalisation
This FStech webinar replay, sponsored by Marigold and featuring Experian, explores how financial institutions can leverage advanced personalisation techniques to recreate traditional banking loyalty within the framework of GDPR and other data protection regulations.
